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Book Reviews
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Sams Teach Yourself Google Analytics in 10 Minutes
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Book Description
Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!
10 minutes is all you need to learn how to…
- Quickly create a Google Analytics account and add Google Analytics to your site
- Define goals and measure how well your site is achieving them
- Track visitors from search engines, pay-per-click advertising, email, and other sources
- Discover the pages your visitors view, how long they stay, and where they exit
- Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
- Identify your best and worst content, and fix poorly performing pages
Book Information
Author: Michael Miller
Paperback: 240 pages
Language: English
ISBN: 0-672-33320-1
Publisher Information
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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
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Book Description
Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools—and using them to maximize revenue and profitability.
Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You'll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more.
Book Information
Author: Sandy Carter
Paperback: 512 pages
Language: English
ISBN: 0-13-714249-8
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Microsoft Windows 7 Your Way: Speed Up and Customize Windows
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Book Description
Want to make Windows 7 run faster, smarter, easier, better? Want to personalize Windows to look and act the way you want it to? Want to get
more efficient and ditch all those Windows hassles? You don’t need
a Ph.D in computer science or expensive upgrades. All you need is this book!
Michael Miller makes it easy to tweak Windows so it works just like you
want it to–and runs smooth as silk for years to come. No extreme hacking required: These are simple, step-by-step techniques anyone can perform in minutes–even beginners!
Book Information
Author: Michael Miller
Paperback: 528 pages
Language: English
ISBN: 0-7897-4286-1
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John's Business & Social Networks
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